During the epidemic, Yintai Retails created more approaches to business innovations to overcome the difficulties.

The development plan of Yintai Group’s Lishui Intime City (Jiangbin central business district (CBD) land parcel in Lishui) received approval from the relevant authorities. With the development plan now made public, Lishui (Zhejiang Province) will usher in its first renowned branded complex, filling the void in the city’s branded shopping center sector.

Yintai Tourism’s Xikou Xuedou Mountain Scenic Area in Fenghua, Ningbo, took the initiative to assume social responsibility for the renowned scenic spot, and recently opened its doors to welcome courageous contrarians from all walks of life in the community. This followed its initiative during the epidemic to grant free admission and thanksgiving activities to medical workers.

It was precisely the concerted effort of the scenic area’s staff, and the putting into practice their respective duties and responsibilities in minute areas that guaranteed the safe reopening of the scenic area.

His “interdisciplinary” attempts have propelled his colleagues to dedicate themselves to doing their work without hesitation, forming a solid line of defense for the safety of the Scenic Area.

Yintai Tourism’s Xikou Scenic Area has taken the initiative to donate to the the “Angel of Light” charity account sponsored and established by the Tourism Group, and has also called on all the staff of the company to make voluntary donations and offer their love and care.

Carrying out effective epidemic prevention is a systematic project. Ensuring a safe environment in public areas requires the collaborative effort of many behind the scenes.

Safety operations are often carried out unnoticed but they are fundamental work of great importance; the collaborative effort of many are required behind the scenes. Since the outbreak of COVID-19, all the business segments under Yintai Group have taken the initiative to make plans, and have also performed competently in both epidemic prevention and control as well as fire safety.

Although what I’m doing now is quite unlike the medical work I used to do, at this extraordinary time, taking temperature and other anti-epidemic work I perform are also important ways of offering protection.

“The scenic area and the community are one and the same family. We will carry out anti-epidemic operations effectively where required.” Preserving the relationship between a natural scenic area and the local community where it is situated is key to operating and managing a tourism project.