Recently, the Ministry of Natural Resources and 11 public interest organizations jointly sponsored the “Natrue Protecting Partner Plan”, and held a sponsors’ meeting and forum in Beijing. The Program is committed to propagating the ecological civilization concept, and will educate the public on natural resources, enhance the protection and use of natural resources, advocate resource conservation and environmental protection in society, as well as promote harmonious co-existence between nature and humanity.

Lu Hao, Minister of Natural Resources and National Chief Inspector for Natural Resources presided over the meeting and held exchanges with those present. Vice Minister Wang Hong, who also heads the State Oceanic Administration, Deputy National Chief Inspector for Natural Resources Chen Chenzhao, as well as Director of National Forestry and Grassland Administration, Guan Zhi’ou, attended and addressed the forum.

Yintai Group Founder and Chairman Mr. Shen Guojun, who is also the Founder and Honorary Chairman of Yintai Foundation, and director of The Paradise International Foundation, attended the meeting as well. Shen shared The Paradise International Foundation’s nature reserve management experience over the last five years since its founding, which is based on a public welfare mindset but operated commercially. He advised the “Natrue Protecting Partner Plan” leverage the strength of new media to effectively tell the story of frontline nature conservation.

Shen said that Yintai Foundation and The Paradise International Foundation will actively carry out a green development strategy, and contribute to the “Natrue Protecting Partner Plan” so as to continue to promote the development of ecological and environmental protection philanthropic undertakings.